Chapter 11 - What Now? Your Next Steps

At this point, you have reached the end of the main part of this book and now have a decision to make.

You can choose to have read the past 80+ pages as intellectual stimulation and decide to take no action. I hope that isn’t the case, as it’s only your commitment and action to train and develop your staff which will ultimately make a difference to the financial results of your company.

In the three appendices which follow, I provide the tools and strategies which allow you to create your own in-house training. I share with you the very steps I take companies through when developing their employees to think like business owners. These are the same steps you can copy for your own training.

In Appendix A, I give you the format of my training programme, and show you week-by-week exactly what I teach, and how I teach it.

In Appendix B, I include much of the content from 20 of the mentoring sessions I take companies through. If you plan to create your own in-house training programme, then I suggest you refer heavily to these pages and use them for inspiration and guidance.

In Appendix C, I give you 52 ready to implement training tips and suggestions. These are some of the most effective ideas from the various books and courses I have written and which you can implement to rapidly bring business-owner-thinking to your company.

It would however be remiss of me as a business owner not to introduce you to the training my company provides. I encourage you to visit [link in paperback or ebook]. Here you can trial the training course which accompanies this book with a small team in your organisation for 60 days (whether that is 5, 10 or 100 employees) and download a sample module — all at no risk to you.

You may also want to consider investing in a Site Licence where you receive a master CD containing all the training materials you need. This enables you to train as many staff in your organisation as you wish, and at any time that suits you.

What, however, I ask you not to do, is to do nothing!

I hope I have made it clear in this book that the greatest way to market and expand your company is to turn your customers into passionate, wildly enthusiastic fans who feel compelled to tell the world about you. This will only happen when you have employees in your company who daily perform at the highest-level, and are engaged, driven, passionate, and believe.

Start today and take a tiny slice of your marketing budget and instead of placing an advert to tell the world how great you are, redirect these funds to training your staff, and allow them to show the world how outstanding you are.

Hi this is Richard Parkes Cordock, and I hope you found the ideas in Profit Upgrade useful and beneficial for your own company.

As you've just heard, in the written version of the book are three additional appendices which show, how you can practically bring business-owner-thinking to your own organisation.

In appendix A, I explain how I personally train companies to turn their workforces into their salesforces.

In appendix B, I provide 20 practical training modules which you can copy and use immediately to maximise your profits.

And in appendix C, I outline 52 ready to implement training tips and profit growth strategies, which you can use one per week with your employees and managers.

Finally, included in the written version of Profit Upgrade is the postscript, in here I explain the origins of business owner thinking - and the journey I've been on in the past few years.

You can download the entire written PDF version of Profit upgrade for free at www.freeprofitupgradebook.com.

But before you do that, you should listen to one more audio session. This is the missing chapter from profit Upgrade which I call the Profit Paradox.

In Profit Paradox I'll explain why 99% of people who read or listen to Profit Upgrade will never achieve the full results they can, or maximize their true revenue and profit potential.

This final chapter is a little controversial, and may make for uncomfortable listening.

That said, sit back, relax and join me one more time for the missing chapter which is the Profit Pardox.